This morning, on the commute to work, I heard a commercial for Union 76
petroleum retailers. I've heard this particular series of commercials
from this advertiser many times before, but this time, something struck
me about their slogan. All of their commercials end with the slogan:
"...because life happens between empty and full." I wonder if this
strikes anyone other than me as being funny. Think about it. I don't
know about for anyone else, but the only time my gas guage is reading
between empty and full is when I'm at the gas station filling
the tank. At all other times it is between full and empty.
Now if I had to use a gas tank metaphor for the course of my life then I
would say that my life is more likely to be "happening" when I am out on
the metaphorical road, not in those otherwise brief intervals where I am
standing next to my dirty car with a stinky gasoline nozzle in my hand
pumping outrageously expensive gasoline. I think the copy writers are
suffering a bit of ends-means reversal here.
Gah! I hate it when a radio station breaks into a long series of
commericals, one after another. It's almost as bad as yacky DJ's who
just won't shut up! Someone should tell KFOG: News can be read on the
internet; I'm listening to this idiot box for music! *sigh* It's the
price of "free" radio.